Checkout Process retail numbers – Visitor Experience – Benchmark Industry Report for US Retail by Coremetrics

A few nice page views per visit images I found:

Checkout Process retail numbers – Visitor Experience – Benchmark Industry Crash for US Retail by Coremetrics


Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Shopping Cart Improvement Study: Enhanced checkout flow & increasing the throughput of transactions.

Consumers’ engagement with websites, measured by page views per session, product views per session and the average time they spent on sites, fell by 10%, 17% and 22% respectively.

Website sessions in which shoppers added items to their carts and sessions in which they went on to complete orders decreased by 5 % and 10% respectively.

Page Views Per Visit


Image by :: Wendy ::
given the high proportion of visitors that close the WendyHouse within 10 secdonds of closing it I was suprised to find out that the average page view per visit is higher than 2 on Wed, Sat, and Sun

Page Views by Section


Image by dmolsen
The record page views were partially driven by visits to two sections that normally don’t see much traffic, Emergency and News. Both sections average 150 page views total per *week*. On February 10, the peak, Emergency had 2,100+ page views and had had 5,200+ page views over the previous week. News was similar if slightly lower. On the day of the peak it had 880+ page views and had 2,800+ page views over the previous week.

Emergency was updated as weather alerts went out with the latest information regarding the status of school. News was updated with the regular RSS feed from WVUToday.

Other sections continued along their normal average. The only other section to see a significant increase was Map. At this time I don’t have an answer for it.

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