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Posts Tagged ‘AdWords’

Google AdWords Terminology – How to Speak “Pay-Per-Click”

There are many terms that will be completely foreign to any and all newcomers. Grateful the terms, numbers…aka metrics will allow you to look even deeper into each campaign you have running. The purpose of this condition is to help you know the information you see at the campaign level. Evaluating your metrics at the campaign level is considered to be the most broad overview of your AdWords performance.

When you are looking at your account (and you see all of the names of your campaigns running down the left hand side of the page), you will see the titles to each row at the top of the page. The first step is to know what these rows represent. Once you know what each row stands for, you will then be able to analyze the numbers associated with each of these metrics. So, lets get started on defining what all of these terms mean.

Budget: each campaign that you run will require you to set a daily budget.

Determine how much money you are willing to spend each day on each campaign. That is your “budget”. This is a fantastic way to protect yourself from overspending. Google will run your ads until you reached your desired daily budget, and once this number is met your ads will no long be showed until the next day.

Clicks: this metric identifies how many people really click on your ad when it is showed. Another way to look at it is how many website visitors you are gaining through Google AdWords.

Impressions (Impr.): impressions represent the number of times your ad is showed. This number will help you know the popularity of your keywords. If you have a lot of impressions, that earnings there are a lot of people searching the terms you have bid on.

Many people use the word “traffic” and “impressions” interchangeably. (TIP: If you have a lot of impressions but not many clicks, you need to change your ad copy. Clearly your ad isn’t captivating enough to entice people to click on it).

Average CPC: this stands for average “cost per click”. This is the average quantity you are spending each time someone clicks on your ad. Often times, your average cost per click will be less than your “maximum bid price”. If you chose that you want to reduce your average cost per click, you will need to adjust your maximum bid price.

Cost: this metric describes how much you have spent on the campaign you are viewing. This metric is bent by taking the number of clicks and multiplying it by the average cost per click. For example, lets say you have a campaign that has 20 clicks at an average of .25 cents a click, your “cost” will be $ 5.00

Average Position: this metric clarifies where your ad is showing on the page. Generally the number showed for average position will be in decimal form. For example, you may have an average position of 2.8 this earnings your ad is life showed in position 2 some of the time and position 3 some of the time, but more often in position 3. Position 1 represents the first ad on the page…the one at the very top…the #1 position, which is most likely the most expensive position. If you find that your average position is larger, lets say your average position is 47.1, that would indicate you are the 47th ad. If you have your ads running on the Search network that would mean your ad is showing on the 4th page of Google, the 7th advertisement down on the 4th page. So, if that is the case, you probably are not being paid many impressions and even fewer clicks. As you may know or not know very few people even click to see the following page of a Google search, let alone the 4th page.

Conversions (Conv.): a conversion occurs when someone clicks on your ad and continues to take action that you the advertiser chose is valuable. This might mean a sale or it may mean that your visitor filled out an opt-in box on your landing page. What ever action the advertiser deems as valuable.

Cost/Conversion: the cost per conversion indicates how much you are paying for each individual conversion. This number is generated by the total cost divided by the number of conversions. For many people, this is synonymous with cost per lead. For example if your “cost” on Campaign #1 is $ 30.00 and you have 5 conversions, your cost per conversion would be $ 6.00. You should always have an thought of what you want to spend or what your budget will allow you to spend per conversion or per lead.

Conversion Rate: conversion rate is the percentage of people who click on your ad that really turn into a conversion. Over again, a “conversion” might mean that someone filled out an opt-in box or maybe for you it earnings a buy (see “conversions” above). Conversion Rate is influenced by your ad quality, efficiency of your keywords, and the quality of your landing page. If you chose to “trick” people into clicking your ad I can guarantee your conversion rate will be very low, because your visitors are landing on a page that doesn’t really match the ad and your visitor (that you just paid for) will end up clicking back to find what they were really looking for. Tip: don’t trick people into clicking on your ad, all you are doing is throwing money away. You want to find qualified buyers that are looking for what you have to offer.

Google AdWords does a fantastic job of as long as support through the help tab if you need additional information or explanation. Be sure to take the time to use the help tool provided. With this tool, you know you are being paid the proof and the fund is credible. Don’t overlook the power of this information and insight.

As I always say about Google Pay Per Click, take the time to educate yourself and be patient. It will take some time to iron out the wrinkles. Just know, when you maser this cleverness you will be on your way to “printing” money for your business. Are you willing to fight through the pain to reach the sweet success?

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Due to Well loved Demand The AdWords Advantage Online Summit Adds Complimentary Preview Webinar

Los Angeles, CA (PRWEB) February 27, 2010

This week’s AdWords Advantage Online Summit (AAOS) preview webinar on “The Top 3 Mistakes That Sabotage AdWords Profits” attracted nearly 700 Pay Per Click Advertisers and was such a success that the Summit is pleased to offer a following complimentary webinar entitled “7 Landing Page Tips to Win the Gold”. Alissa Ruehl, Website Effectiveness Manager at Apogee Search, will lecture attendees how to increase their AdWords campaign consequences through effective landing page optimization. The webinar will cover Pay Per Click and Search Engine Marketing strategies guaranteed to increase AdWords customer conversions. The webinar is scheduled for March 2 at 4:00 PM EST. Registration is open at AdWords Advantage Online Summit.

“It was fantastic to see light bulbs go off during this week’s webinar led by David Szetela, Clix Marketing CEO.” said Mary O’Brien PPC Summit and AdWords Advantage Online Summit Initiator. “David offered expert AdWords insight on what works and what doesn’t in Pay Per Click advertising, attendees were so engaged that we are offering one more complimentary webinar before the AdWords Advantage Online Summit starts.”

The upcoming AdWords Advantage complimentary webinar will be led by Alissa Ruehl, manager of Website Effectiveness at Apogee Search, and expert on advanced analytics, conversion rate improvement, landing page design & testing and paid search strategy. Ruehl has been in the Pay Per Click industry since before Yahoo was Overture and has managed 100+ paid search financial statement with clients of all sizes and industries.

The 7 Landing Page Tips to Win the Gold Webinar Will Cover:

Elements of a Gold Medal landing page optimized to the fullest
Landing page techniques for lead generation, ecommerce and other sites (no triple axels required)
Mistakes that could injure your Pay Per Click campaigns
Training programs to test your landing page effectiveness
Winning tips for building a solid relay team of Keywords, Ads and Landing Pages

Through the convenience of an online venue, the AdWords Advantage Online Summit (AAOS) will offer 13 educational training sessions dedicated to helping Search Engine Marketers thrive in 2010 with better Google AdWords strategies. Attendees will be able to choose from multiple online sessions offered during 3 weeks (March 9-30, 2010) and each session will be recorded for post session access. Attendees will be able to speak directly with the AdWords Advantage experts to get their most burning questions answered.

AAOS sessions will be led by AdWords Search Engine Marketing authorities

on the following hot topics: (view all sessions)

The best ways to market with Google AdWords using all the tools it has to offer
How million dough AdWords campaigns are run–get consequences with smaller budgets
Get ahead of the competition, and stand out with improved website rankings
How to increase Quality Notch and pay the minimum Cost-Per-Click for keywords
Eavesdrop on the experts closely guarded secrets and chat live with AdWords superstars

The AdWords Advantage Online Summit will lecture marketers how to save time, earn more money and increase sales using Google AdWords direct from the experts who will share insider methods necessary to optimize AdWords campaigns and turn average consequences into profitable returns.

Interested parties can attend the free 1 hour preview webinar covering 7 Landing Page Tips to Win the Gold on March 2 at 4:00 PM EST. For more information, please go to AdWords Advantage Online Summit.

Friend:

AdWords Advantage

press(at)ppcsummit.com

http://www.AdWordsAdvantage.com

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awe-inspiring concept-but you can lose a bundle if you don’t know how it works. Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click frau

List Price: $ 24.95

Price: $ 9.07

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Fascinating in knowing more about the Content Network? Using the Content Network to advertise your company has changed a lot in the past few years to become larger, more refined and extremely measurable. Find out how to reach potential customers effectively as well as how to track and measure your content initiatives. Presented by Auto Specialists, this presentation will give you a fantastic grateful of what the Content Network offers and how to implement successful campaigns.

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