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Tags: New Technology Can Improve Direct Mail Response Rate Up to 500 Times - Marketers Using Variable Data Printing to Connect with Consumers
(PRWEB) June 23, 2005
New variable data printing technology improves Direct Mail Response Rates by connecting directly with consumers. With the advent of digital printing; tailored customer data such as first and last name, company name, and title can be taken from any database program, such as Excel, and incorporated directly into the in black and white piece while on press. Each piece of collateral is unique, tailored and in full affect. The digital printing process variable data printing (VDP), also referred to as variable digital printing, and is producing direct response rates as much as 500 times higher than traditional methods.
“The ultimate goal in the execution of any direct mail campaign is to make every piece personal, relevant and suitable,” said Photograph Pelican CEO Grant Morris. “This highly tailored approach will deliver effective campaigns that generate increased response rates, lower costs per lead, and increase customer maintenance.”
The more time you take to know your customer demographics, buying patterns, buy windows and preferences, the better your response rates will be. Three factors must exist in order to do a successful variable direct campaign. These are:
1. Accurate customer data
2. Compelling offer or call to action
3. Fantastic creative: (successfully combines key target data and product/benefit attributes into imagery and messaging that resonate with the target audience).
Commercial printing services using variable data printing equipment (manufactured by Xerox, HP/Indigo, NexPress, to name a few) and creative direct marketing campaigns regularly top 20%-35% response rates and in some case studies better than 50%.
In the future, successful commercial printing companies will deliver variable data printing solutions and content management systems via the web. Simply arrive at your online variable photograph supplier of scale and start making your very own highly embattled and tailored one-to-one direct marketing campaign that speaks directly to your customers.
About Photograph Pelican
www.PrintPelican.com is a full benefit printing company with three press locations throughout North America. Photograph Pelican uses superior printing presses to produce accurate, detailed and brilliant affect similar to the printing in a glossy brochure or full affect magazine. We offer printing of full affect brochures, business cards, newsletters, catalogs, calendars, letterhead, envelopes, stationary and pocket presentation folders.
PrintPelican.com delivers exceptional full affect printing from any Mac or PC file. Simply make your own business card, newsletter or stationery and send us the file in one of the following formats: Quark, PageMaker, Illustrator, Publisher, Corel Draw and Microsoft Word.
Photograph Pelican offers quick turn-around times. Once a customer approves an online waterproof, printpelican.com ships within 5 business days (unless otherwise specified). Rush delivery is offered on most products and the pricing is still less than most other printers.
The Photograph Pelican Guarantee: All jobs are concluded in accordance with industry-wide standards for affect printing and registration. At printpelican.com we want our customers to be completely satisfied with your in black and white product. If you find an error introduced by us or a manufacturing defect, we’ll reprint the job from first files at no cost once the first job has been returned.
Photograph Pelican offers commercial printing services including new variable data printing which can increase your Direct Mail Response Rate up to 500 times. Visit Photograph Pelican online at www.printpelican.com or call us toll-free at 800-474-0461.
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