Per Page » Internet Marketing http://perpage.com Wed, 23 May 2012 23:16:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Discover The Importance Of Internet Marketing Statistics http://perpage.com/discover-the-importance-of-internet-marketing-statistics/ http://perpage.com/discover-the-importance-of-internet-marketing-statistics/#comments Mon, 21 Dec 2009 08:59:02 +0000 http://perpage.com/discover-the-importance-of-internet-marketing-statistics/ The Importance Of Internet Marketing Statistics

When you?re promoting your business online, it?s important that you carefully watch your internet marketing statistics. While marketing statistics can often refer more to industry statistics than your own personal marketing results, you?re going to be most concerned with the statistics that apply only to you and your business for right now.

Your internet marketing statistics include everything from the number of pages views for each page of your website, to how many clicks a particular link in an email or advertisement bring you a new customer, to how many of those click-throughs actually purchase something or sign up for your mailing list so you can contact them later.

These statistics are vitally important, because they tell you if your plan is working or not. For instance, if your internet marketing statistics show that an advertisement you placed in a newsletter drew very few people to your site, and few if any of those signed up for your mailing list or purchased anything, you?ll want to reconsider paying for advertising there again. It could be that your ad was ineffective, and it could be that it?s just not a profitable place for you to advertise. Try an ad there similar to one you?ve used somewhere else with good results, and see if the same thing happens. If it does, then the market is probably just not right for your product or service. If the new ad gets a good response, then you?ll know it?s the first ad itself that didn?t do well, not the market.

If you don?t keep a good eye on your internet marketing statistics, then everything becomes guesswork. Since you?re operating a business and not running a psychic phone line, the guesswork isn?t a wise way to run an internet marketing campaign. Are you getting tons of website hits from a particular link, but few are following through and signing up for a list or buying? It?s still possible that it?s just simply not the market for you, or it could be you don?t have very compelling content on your page designed to make people want to sign up for your list.

You?ve probably had your website search engine optimized for certain keywords pertaining to your business. Type them in to a few different search engines and see if your site is in the top 10 or so listings. If it?s not on the front page of listings, most searchers won?t see it at all because so few ever click as far as the second page of results, unless necessary. Page rank is one of the more important internet marketing statistics you can monitor, right along with link performance.

Another way to make your statistics work for you is by looking at page views referred from within your site. The customer is there, and begins looking at different pages. Which ones get the most hits that way? This is one of the internet marketing statistics that can help you see what searchers like the most about your website.

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]]> http://perpage.com/how-to-increase-unique-page-views-per-month-itsforbidden/feed/ 0 How To Build An Internet Marketing Business Using Only Article Marketing http://perpage.com/how-to-build-an-internet-marketing-business-using-only-article-marketing/ http://perpage.com/how-to-build-an-internet-marketing-business-using-only-article-marketing/#comments Sun, 11 Oct 2009 07:59:02 +0000 http://perpage.com/how-to-build-an-internet-marketing-business-using-only-article-marketing/ Article marketing is something that has been around for many decades. Collaborations existed between newspapers and companies, where the company would write article content, which the newspaper would get to publish. In exchange for the article, the newspaper would publish a little bio piece on the company. This exchange has been around for a while, and the internet has only made it easier to match up companies with writers. With the internet came internet marketing, a broad category that encompasses article writing. These two concepts blend together since article marketing needs to be a part of internet marketing, and internet marketing needs article marketing.

Article marketing is a way to get advertising for free. Businesses can advertise through the creation of articles, and internet marketing campaigns benefit by the creation of content, which raises the presence of the company behind the internet marketing campaign. Internet marketing covers many fronts, but most of them are costly, and do not provide the symbiotic benefit that the combination with article marketing provides. Within the world of ecommerce, the union of internet marketing and article marketing provides both parties with the means to get content and links back into the participating companies.

If you want to build a powerful internet marketing business, one of the best ways for you to achieve this is through article marketing. While most forms of internet marketing are not powerful enough on their own to achieve results, article marketing can create astounding results in a small amount of time because the powerful things that it does. Not only does article marketing build powerful and important one-way links from popular sites with high page ranks, but it also gives potential viewers new avenues for reaching your website, and simultaneously establishes you as an authority on the subjects that you are writing about, allowing potential visitors and customers to trust you enough to sign up for your newsletter or buy your products.

If you want to create an effective internet marketing business, using article marketing would be a wise choice. Many companies have been successful implementing only article marketing strategies, showing just how effective these strategies can be. They will allow you to create powerful one way links to your website, which will give search engines a larger reason to continue indexing you, raising your search engine results in the process. They will allow you to turn valuable and informational articles into a means of becoming an authority figure, so that customers will come to trust your word. And they will create numerous new avenues for visitors to pursue to find your website, often from places that they normally would not even be looking. If you want to create an effective internet marketing business, article marketing can make that happen for you.

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]]> http://perpage.com/how-to-build-an-internet-marketing-business-using-only-article-marketing/feed/ 0 How To Write An Article For Internet Marketing http://perpage.com/how-to-write-an-article-for-internet-marketing/ http://perpage.com/how-to-write-an-article-for-internet-marketing/#comments Sat, 26 Sep 2009 21:34:56 +0000 admin http://perpage.com/how-to-write-an-article-for-internet-marketing/ Article marketing is a concept that can greatly boost the capabilities of a website, but unfortunately getting started with it tends to feel tedious or overwhelming. Article marketing is not a difficult task, however, so if you are serious about utilizing this form of internet marketing, the following the steps outlined below will give you a good boost in the right direction.

Here is the basic information that you need to know when you want to learn how to write an article for internet marketing:

1 – The first thing to know is that article marketing has numerous objectives. The first is to generate keyword driven content that relates to your niche. The second is to create a link back to your website that search engines and potential visitors can follow. The third objective is simply to get your name out there as an authority on whatever subject you are trying to sell. All three of these objectives are important and should be considered when writing an internet marketing article.

2 – Internet marketing articles can range significantly in word count, but readers tend to prefer articles between 450 and 750 words. Your article should use friendly and easy to read language, small paragraphs and headers to break up the text whenever possible.

3 – Your article should focus on a topic relating to your website, and it should primary intend to inform potential readers. If the people who read your article feel like you know what you are talking about, they will travel through your link to your website to learn more information on the topic.

4 – If you really do understand your niche or product, writing about it should not be difficult. If you are not sure where to begin, visit online article syndication websites to get a feel for what is already available online and proceed from there. If you still need assistance, consider contacting a professional copywriter to help you put your article marketing content together. Article marketing is such a vital part of attracting visitors to your websites that you really need to get it right.

5 – Once your article is written, make sure it includes a call to action that invites readers to visit your website for more information. This will be at the bottom of your article, and should include a link to your website.

When your article is submitted to article directories, it will allow people searching for information on the topic to find the information you are providing. If they are impressed with your level of expertise, they will follow your link back to your website for more information. Article marketing is an excellent way to build traffic to your website while providing valuable links to build page rank in search engines like Google, while simultaneously building your reputation as an authority on the subject at hand. If you are not already participating in this vital form of marketing for your website, you could be missing out on traffic that simply does not know how or where to find you.

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]]> http://perpage.com/how-to-write-an-article-for-internet-marketing/feed/ 0 Your Introduction To E Commerce http://perpage.com/your-introduction-to-e-commerce/ http://perpage.com/your-introduction-to-e-commerce/#comments Sat, 26 Sep 2009 19:24:10 +0000 admin http://perpage.com/your-introduction-to-e-commerce/ This introduction to e commerce will help you understand the different types of e commerce, as well as its advantages and drawbacks. E commerce is all around us, it has been for years, even long before the Internet. Staring in the 60s, businesses began sharing files and information with each other electronically, the very first form of e commerce. With the Internet, people gained the ability to purchase goods and services from businesses and each other, electronically. All these make up the face of e commerce today.

Business-to-business e commerce is the exchange and transfer of files and money between businesses, and as we’ve mentioned, this began in the 1960s. It took hold in the 80s, though, when one standard was set for electronic transactions that allowed all businesses to connect this way.

Consumer-to-consumer e commerce is when a person goes online and exchanges goods and services with another person. Ebay, for instance, is the original consumer-to-consumer site, with its auctions in which anyone can put up goods for sale to the site’s visitors.

Peer-to-peer e commerce began with Napster offering free music downloads via a file-sharing system. Now there are many more sites and computer programs that operate on that model, where users share files with each other.

And of course, business-to-consumer e commerce is simply when consumer purchase goods or services from businesses online. With the explosion of the Internet’s popularity in recent years, this type of e commerce has become a multi-billion dollar industry that’s only expected to keep growing.

An introduction to e commerce advantages includes the ability to comparison shop from the comforts of home. There’s no need to stand in line, fight crowds or pay for gas to purchase almost anything you can imagine these days. Websites cater to each shopper, often with customized recommendations of products based on the items the shopper browses, or previous purchases. It’s convenient and secure, and much less hassle than driving from store to store.

No introduction to e commerce would be complete without listing the drawbacks. Some people are unsure about the idea of purchasing online, either because they’re simply unfamiliar with how to do it, or they don’t trust that their credit card information is truly safe. Often, if they’re not familiar with the store, they might doubt whether they’ll ever received the purchased items. And some people do enjoy the act of browsing through shops for a day with family or friends. Also, some types of stores do better online that others. Large purchases, where a consumer wants to be able to see and touch the items before purchase, like furniture, for instance, typically don’t see lots of online sales.

As the popularity of the Internet and society’s growing familiarity with everything online increases, more people will become comfortable shopping online. As more people are given an introduction to e commerce by their friends, and even their children, sales will continue to rise.

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