Tags: Ali Roman is CEO of Flaxweb Network, a firm that specializes in web design and software development. Please visit : http://www.aliroman.com/ for web development blog.
Posts Tagged ‘tips’
Google Tips and Tricks Video
Have you ever wondered how to find what you wanted with Google without having to wade through a lot of information you don’t need? How about changing your settings in Google’s search consequences so that you can get more done quicker? This video covers how to search for Music information, how to make Google define a word for you, how to get 100 consequences per page when searching and much more. The video page has all of these settings in text so you can copy and paste to follow along. Feel free to give pointer on this video (or any other of our videos) in our forums at: tts4.com
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Top 10 tips to make search engine friendly pages
Search engine friendly pages help you achieve high ranking in the search consequences. If your pages are search engine friendly, then you will be placed at the top of search consequences for your optimized keywords. This condition will not cover advance techniques but it will certainly help you achieve high ranking by optimizing and making new pages.
Before making any page, you must know for which specific keywords are you making / optimizing page. Concentrate on those specific keywords, use them throughout the web page. Don’t flood your page with those keywords, search engine robots are clever enough to point spam, and if you will use those keywords a lot of times in a page, spam flag will be triggered, which may hurt your current ranking.
Start your page title with that specific keyword, for example you are concentrating on a keyword “web hosting”, then use this keyword in the title. Don’t use more than 5 words in the tag. Use three vital meta tags in each page i.e. title, description and keyword. These three meta tags are most vital and are MUST to have in any page.
The first paragraph is very crucial and vital, the search engines (robots) usually pick the first 30-40 words for analysis and ranking, although it doesn’t mean that only first paragraph is vital. You should use your specific keywords throughout the page.
Use your keyword in headline tag. There have been a lot of discussion on the headline tags, most of the experts believe headline “” and bold text “” is given extra weight, I have in person tested this and have reached in top ten positions for a specific keyword. Do not use tag so often, use it only 2-3 times in one page, you can easily change the style of tag using css. For example
h1 { font-family: tahoma, helvetica; font-size: 12px; affect: #434D4B;}
Use “alt” and “title” tags for images, search engine robots cannot identify graphics and / or flash based SWF files, so always use “alt” tag and place your specific keyword in it. I in person renamed some of my images to my specific keyword which also helps in ranking, for example I developed a web hosting site, I had an image of server and its name was zxcv123.gif I renamed it to web-hosting-server.gif It’s a excellent technique for concentrating on specific keywords.
Use keyword rich files names, for example if your page is about hosting and you rename it newpage.html, it doesn’t make sense, use something like web-hosting.html. It not only helps search engines but these URLs are simple to remember. The same applies to the folders / directory names.
Anchor text, is the most vital thing in high ranking. Anchor text is the mask of any URL, the text which leads to any link. Do not use more than 100 links per page as recommended by Google, as in our case we are concentrating on “web hosting” keyword, you should use “dedicated server”, “reseller hosting” etc in your page for more keywords, and link other pages of your website, less the links will be on a page, the more pageRank weight will be transferred to the associated page.
Do not use frames, most of the search engines cannot follow frames, use it if you do not have any alternative. The page loaded in frames cannot be read by the search engine robot, so anything or any optimization you do in that page is invisible to the search engine robot.
Search engines robots are clever than you reckon, so do not try to cheat them, you will find tons of tricks to cheat search engines, but what if those tricks get you banned from search engines? If you have found a excellent trick and you feel it can get you banned simply read search engine guidelines, or question from the gurus in online SEO communities.
Content is king, you might have read this a thousand times, and this is what search engines like. So before making a new page, collect and write useful, keyword rich and informative content for your page. Do not copy and paste other’s content, although there is no waterproof of “duplicate content penalty” but just don’t use it. Search engines like fresh content.
Finally, do not use any tricks to cheat search engines, like hidden text, hidden variable names with keyword, cloaking etc. Follow the Top Ten Tips I have mentioned and you will see the consequences yourself, don’t expect to see the consequences in one to two days, you will see consequences in 2-3 months or even more. For one of my test I have seen consequences after 5 months and reached top 10 positions. Excellent luck with optimizing and making search engine friendly pages.